A CULTURAL EXCHANGE
BETWEEN
FRANCE AND JAPAN

REGIS CAMUS AND THE TOJIS ( SAKE BREWMASTER) WORK IN TANDEM TO CREATE OUR PROPRIETARY HEAVENSAKE ASSEMBLAGE, BORN OF A UNIQUE EXCHANGE BETWEEN ACCOMPLISHED CRAFTSMEN DEDICATED TO EXCELLENCE

NOGUCHI NAOHIKO SAKE INSTITUTE

At 92, Noguchi Naohiko still brews.
Not out of habit. Not out of nostalgia. But because his life's singular purpose has always been clear: to make people happy.
They call him "The God of Sake", a title earned through seven decades of devotion to the craft. Noguchi-san is the living legend who revived the ancient Yamahai method and ignited the Ginjo boom of the 1980s, fundamentally reshaping modern sake as we know it.
His brewery, tucked in the mountains of Ishikawa Prefecture, is both a temple and laboratory, a space where tradition breathes and innovation hums quietly in the background. When Régis Camus approached him with the concept of Assemblage, there was mutual recognition. Two grandmasters. Two cultures. One shared obsession with perfection, giving life to PRESTIGE I

NIIZAWA

 In the heart of Miyagi Prefecture, where the Ou Mountains meet pristine waters, Niizawa Brewery has crafted sake for over three centuries. But it was the devastation of the 2011 earthquake that would define its modern chapter.
When the earth shook, the brewery fell. Yet from the rubble, Iwao-san rebuilt—not just structures, but spirit. His dedication became legend, a testament to the quiet strength that defines Japanese craftsmanship.
Years later, another seismic shift: Iwao-san passed the torch to Kaori Watanabe, making her the youngest female Toji master in Japan's history. A bold choice that speaks to tradition evolving, not ending.
Today, Watanabe-san honors the legacy while writing her own. Her sake carries the weight of history and the lightness of renewal—a perfect harmony between what was and what will be. LABEL NOIR embodies this duality: rooted in centuries of mastery, elevated through the art of Assemblage.

URAKASUMI

Urakasumi survived wars, earthquakes, and centuries of change—not by resisting evolution, but by embracing it with grace.OWNED BY ONE OF THE MOST ICONIC FIGURES OF THE SAKE INDUSTRY, SAURA SAN, THIS BREWERY IS KNOWN FOR ITS UNIQUE “KYOKAI NO.12" YEAST AND PROVIDING SACRED SAKE TO THE SHIOGAMA SHRINE. Their philosophy is simple: respect the past, but never fear the future. The result is LABEL ORANGE, our Junmai Daiginjo that captures the essence of coastal Japan.

DEWAZAKURA

 In the snow-laden valleys of Yamagata Prefecture, Dewazakura has been brewing sake since 1892.
But it was in the 1980s that they would change everything.
While most breweries reserved their finest Ginjo sake for competitions and private collections, Dewazakura dared to ask: Why shouldn't everyone experience this?
They became the first brewery to make premium Ginjo sake accessible to the world—a revolutionary act that transformed the entire category and sparked a global awakening to sake's true potential.

Their brewing philosophy mirrors the landscape that surrounds them: pure, unpretentious, shaped by patience and the changing seasons. The cold mountain water, the quiet devotion of craftsmen who understand that great sake cannot be rushed.

Our LABEL AZUR honors Dewazakura's pioneering legacy while unlocking new dimensions of flavor through the art of Assemblage.