HEAVENSAKE & ENDO-SAN
WHERE PRECISION MEETS PLAYFULNESS
Endo Kazutoshi is a third-generation sushi master from Yokohama, trained in the centuries-old Edomae technique. He spent years as Executive Chef at Zuma, overseeing restaurants from London to Dubai, before opening Endo at The Rotunda in April 2019. Six months later, he earned a Michelin star.
But what sets Endo-san apart isn't just his skill, it's his spirit.
LEGACY ASSUMED
"I don't really see myself as a chef, I see myself as a craftsman," he says. "Every day is about making sushi better than the day before;
it's never-ending."
Yet beneath that relentless pursuit of perfection is something else: joy. Warmth. A refusal to take himself too seriously, even while taking his craft deadly seriously.
This is why HEAVENSAKE and Endo-san are natural partners.
PRECISION WITH A SMILE
Endo-san's philosophy follows ichi-go ichi-e, "one time, one meeting", creating unique experiences that cannot be repeated. But unlike the somber temples of traditional omakase, there's lightness here. Conversation. Laughter between courses. He's a showman, explaining each finely crafted element in an engaging, charming way.
This balance, between reverence and playfulness, discipline and spontaneity, is exactly what HEAVENSAKE embodies.
We honor Japanese tradition while infusing it with French joie de vivre.
ENDO IN THE SUN
At our Monaco gathering, Endo-san prepared an afternoon of nigiri paired with HEAVENSAKE, using Yu Kurosaki knives. Sake flowed. Japanese music floated in the background while Akiko-san glided through the space in her kimono.
Precision and pleasure in perfect balance, the way sake was always meant to be enjoyed.
THE MASTERS WHO CHOOSE HEAVENSAKE
From Kurosaki-san to Sushi Nakazawa, the world's finest omakase counters pour HEAVENSAKE, not because we asked, but because they recognize what we do for the sake industry.
Like them, we obsess over every detail: the breweries, the rice polishing, the Assemblage, the finish.
But unlike traditional sake, we bring something more: a sense of celebration. A lighter touch, an elevation, "A BETTER HIGH"
FROM THE COUNTER TO THE CLOUDS
HEAVENSAKE and Endo-san share the same mission: to elevate tradition without losing its soul. To honor craft while embracing life.
Because the greatest omakase isn't just about perfection, it's about connection.
And that's worth raising a glass to
