2026/06/12
10th Anniversary
Ten years ago, we set out to share the luminous beauty of Japanese sake with a generation already turning towards wellness, conscious of how it drinks and why. To mark a decade on that path, we composed A BETTER HIGH, a weekend in Monte Carlo built like a love letter to sake and Japanese culture through our Franco-Japanese lens.
One Decade, One Convinction
When we started, the conviction was simple. Junmai sake, the purest expression of the rice, the water, and the Toji's hand, would be the drink of a generation that no longer wanted to choose between celebration and clarity. Words alone could never carry that idea forward. People had to feel it, to move through an evening on sake and wake the next morning to the absence of weight that only a clean liquid can give.
So we built A BETTER HIGH, a series of rarefied gatherings where discerning guests accept to be served only one drink, HEAVENSAKE, well into the night. No spirits, no sugar, no shortcuts. Just the liquid, the room, and the people in it.
The Weekend, Composed Like Cinema
For the anniversary, we invited dear friends from Japan, sushi masters, musicians, performers, and shaped each day around a different mood of the liquid. Watching our guests move through it felt like cinema in real time. A lunch with sushi masters, where the rice spoke to the rice. A rock concert that ran on Junmai instead of the usual suspects. An intimate shibari performance where the room held its breath. Two playful raves where the floor stayed full until morning. An omakase dinner during Monte Carlo Grand Prix weekend that closed the chapter the way it should be closed, slowly, between courses, with conversation that kept going.
Each setting answered a different question we have spent ten years asking. Can sake hold a room of strangers together? Can it carry a concert? Can it survive a rave and still feel itself in the morning? The answer, across every hour, was yes.
One Drink, All Night
A BETTER HIGH is a wager. We ask the room to trust one liquid for the length of an evening, and we ask the liquid to earn it. HEAVENSAKE earns it because it is built for that role. The Assemblage, our Cellar Master's signature method, composes Junmai from Tatenokawa, Urakasumi, Katsuyama, Konishi, and Hakushika into expressions that move with the night. Lighter at the start, deeper at the table, generous at the after-hours. The wine glass, not the ochoko, lets the floral nose breathe and keeps the ritual at white-tablecloth height.
The result is what guests have come to recognise across our collaborations with sushi masters, knife makers, and artists. A lightness that does not ask you to choose between the moment and the morning
Brought Together by Heavensake
A thank you to Dorsia, who opened the door and brought their friends into the weekend. From there, the room composed itself.
Gunna, Rich The Kid, Lil Baby, Central Cee, Rampa, Edo Ferragamo with his band, generational artists whose sense of culture sits exactly where HEAVENSAKE lives, between disciplines, between cities, between codes. Eileen Gu and Kuz arrived from the world of sport at its highest level, a different kind of mastery. Around them, friends from every corner of our world, different cities, different disciplines, different mother tongues, all in the same room, around the same liquid.
This is the part of the work we are most proud of.
Sake has done this for centuries in Japan, gathering people across rank, region, and generation around a single cup. HEAVENSAKE carries that gesture forward into the present, and into every city we are invited to pour. We bring together artists and athletes, chefs and designers, musicians and collectors, friends from Tokyo, Paris, London, New York, Atlanta, Florence, Monte Carlo, around the same liquid. Backgrounds that would never share a table at any other dinner find themselves sharing one here. That is the quiet work of sake, and HEAVENSAKE has spent a decade making sure that work continues in the rooms where culture is being written today.
To every guest who travelled, to every artist who played, cooked, performed, and stayed, and to the team who held the weekend together, thank you.
