RM SOTHEBY’S & HEAVENSAKE
A Surreal Assemblage of Supercars and Sake in Abu Dhabi
In the world of luxury, true appreciation is found in the details, the curve of a fender, the clarity of a liquid, the mastery of a craft. This month, HEAVENSAKE had the privilege of joining RM Sotheby’s for their prestigious Collectors Week in Abu Dhabi, marking a defining moment in the global sake revolution.
Surrounded by the surreal beauty of the St. Regis Saadiyat and a curation of the world’s most coveted automobiles, we hosted the first-ever RM Sotheby’s & HEAVENSAKE Sake Omakase. It was an "assemblage" in the truest sense: a harmony of Japanese tradition, automotive excellence, and the modern luxury lifestyle.
The Setting: An Intersection of Icons
The atmosphere was electric, defined by a distinct "Assemblage" of cultures. We designed a bespoke sake bar to reflect the stunning architecture of the St. Regis and the extraordinary machinery on display.
Guests sipped our Junmai Daiginjo amidst automotive legends, most notably the Ferrari F40. The juxtaposition was intentional. Much like the F40’s radical approach to engineering, Junmai Sake is a marvel of Japanese perfection and discipline.
The Master: Taca-san and the Art of Omotenashi
An exceptional liquid requires an exceptional guide. To ensure the authenticity of the experience, we were honored to welcome Taca-san, owner of Tokyo’s iconic sake bar, TWELV.
Flying directly from Japan, Taca-san brought the spirit of Omotenashi (Japanese hospitality) to the UAE. His presence underscored our commitment to the "Meeting of Masters", bridging the gap between the hidden alleyways of Tokyo and the grandiose shoreline of Abu Dhabi. Under his guidance, guests discovered that sake, when served in the proper glassware, rivals the complexity of the world's finest wines.
The Guests: F1 Royalty and High-Octane Company
The synergy between high-performance cars and high-performance liquids drew notable attention. We were delighted to welcome Formula 1 driver Esteban Ocon, who stopped by to greet the team alongside our friends at Pirelli.
Sharing a moment around a very special Pirelli tire, the visit highlighted a shared value system: a dedication to performance, precision, and the "Joy of Living" (Joie de Vivre).
The Revolution: From Tokyo to the UAE
This activation with RM Sotheby’s confirms a shifting tide. The perception of sake is evolving rapidly, moving from traditional sushi counters to the center stage of global luxury lifestyle events.
From UNESCO recognition to the ultra-modern skyline of the UAE, the Sake Revolution is underway. We thank RM Sotheby’s for their vision and trust in allowing us to share the beauty of the HEAVENSAKE project.
