LABEL 12
LABEL 12
REGIS CAMUS & KONISHI

SAVORY AND SMOOTH
AT JUST 12% ABV, LABEL 12 REDEFINES WHAT LOWER ALCOHOL CAN FEEL LIKE.
THE NOSE OPENS WITH AN UNEXPECTED RICHNESS, SALTED CARAMEL MINGLING WITH SOMETHING DEEPER, ALMOST MINERAL.
ON THE PALATE, THE SAKE UNFOLDS IN LAYERS: BRIGHT KUMQUAT CUTS THROUGH WITH CITRUS CLARITY, WHILE WHISPERS OF TOASTED ALMOND AND DARK CACAO ADD WARMTH AND COMPLEXITY. THE FINISH IS CLEAN YET LINGERING, SAVORY YET SOMEHOW SWEET, A PLAYFUL CONTRADICTION.
JUNMAI 12 IS 25% LESS ALCOHOL AND 25% FEWER CALORIES THAN TRADITIONAL SAKE, BUT NOTHING ABOUT IT FEELS COMPROMISED. INSTEAD, IT FEELS LIBERATED, FREE TO EXPLORE FLAVOR WITHOUT THE WEIGHT, TO PAIR WITH EVERYTHING FROM OYSTERS TO CHOCOLATE, FROM SUMMER LUNCHES INTO JOYFUL AFTERNOONS.
CHARACTERISTICS
| Alcohol | 12% |
|---|---|
| Volume | 720ml |
| Category | Junmai |
| Taste Profile | Savory & smooth |
| Rice Polishing Ratio | 50–70% |
| Acidity | 1.7 |
| Sake Meter Value (SMV) | +2 |
TASTING NOTES
AROMA: SALTED CARAMEL, KUMQUAT, ALMOND, CACAO
TASTE: SAVORY AND MINERAL, ROUND ON THE PALATE WITH PLEASING PASTRY NOTES AND A BRIGHT FRESH FINISH

AROMA
VERY GENTLE NOSE OF HAY, BUTTERSCOTCH, NOUGAT, AND STEAMED RICE, ALONGSIDE SALTED CARAMEL, CACAO, KUMQUAT AND ALMOND.
TASTE
SALTED CARAMEL NOTES WITH A BRIGHT, FRESH FINISH. SMOOTH, LIGHT, AND COMPACT WITH SUBTLE YET COMPLEX FLAVORS SUCH AS PERSIMMON, APRICOT, CHICORY, DARK CHOCOLATE, AND CARAMEL. THERE IS A SLIGHT BITTERNESS IN THE FINISH, AND RICE-DRIVEN ELEMENTS EMERGE AS IT WARMS IN THE GLASS.
LIGHT-BODIED BUT RICH, ROUNDED AND SAVORY YET DRY WITH A BRIGHT MINERAL FINISH, WITH NOTES OF CREME BRULEE, MILK CHOCOLATE, COCONUT, CREAM, BANANA, AND STRAWBERRY. THIS WELL-BALANCED COMPOSITION DELIVERS A WONDERFULLY SAVORY FLAVOR WITH NUTTY NOTES THAT END IN A BRIGHT, FRESH FINISH.

PAIRINGS
・SEAFOOD: CEVICHE, RAW OYSTERS, TUNA TARTARE, POACHED FISH, SHRIMP COCKTAILS, SASHIMI
・RISOTTO, MARGHERITA PIZZA
・BURGERS, NEW YORK STRIP STEAKS

HOW TO PROVIDE AND STORE
SERVE CHILLED IN A WINE GLASS.
STORE UPRIGHT IN A FRIDGE OR COOL AND DARK PLACE.
ENJOYABLE UP TO 4 WEEKS AFTER OPENING.
OUR BREWING PARTNER

- KONISHI
- ITAMI IS WHERE SAKE ITSELF WAS BORN, AND KONISHI HAVE BEEN BREWING THERE SINCE 1550. FIFTEEN GENERATIONS HAVE INHERITED AND REFINED A SINGLE VISION: TO PRESERVE THE ESSENCE OF THEIR CRAFT WHILE REINVENTING IT AS SOMETHING ENDLESSLY NEW. THIS PROUD HERITAGE IS REFLECTED IN THEIR SAKE, A LIQUID EMBODIMENT OF GRACE AND RIGOR. CENTURIES LATER, THEIR SPIRIT WAS REINTERPRETED BY REGIS CAMUS, WITH AN ASSEMBLAGE THAT BREATHES FRESH COMPLEXITY INTO THEIR TIME-HONOURED BREW. TRADITION DOESN’T NEED TO STAND STILL TO STAY TRUE.
OUR JOURNEY
THE REVOLUTION BEGAN IN 2016, WHEN FRENCH CELLAR MASTER RÉGIS CAMUS DISCOVERED SAKE'S UNTAPPED POTENTIAL. NOT AS TRADITION FROZEN IN TIME, BUT AS LIQUID POETRY WAITING TO BE COMPOSED.
WHAT IF CHAMPAGNE'S ART OF ASSEMBLAGE COULD UNLOCK NEW HARMONIES IN JAPAN'S ANCIENT CRAFT? IF EAST AND WEST COULD CREATE SOMETHING NEITHER COULD ACHIEVE ALONE?
HEAVENSAKE WAS BORN FROM THIS CURIOSITY THAT BUILT A BRIDGE BETWEEN CULTURES. A BETTER HIGH, SHARED ACROSS CONTINENTS.

FAQ
- HOW QUICKLY SHOULD HEAVENSAKE BE DRUNK AFTER OPENING?
- Once open, store HEAVENSAKE in the fridge where it will stay fresh for up to 2 weeks.
- HOW LONG DOES HEAVENSAKE REMAIN IN PEAK CONDITION BEFORE OPENING?
- We recommend consuming HEAVENSAKE within 12-18 months of its bottling date.
- WHY DO YOU RECOMMEND SERVING HEAVENSAKE IN A WINE GLASS INSTEAD OF THE TRADITIONAL SMALL CERAMIC CUP?
- Similar to wine and champagne, sake needs space to move and develop its full aroma and flavour. So serve HEAVENSAKE in the same way as you enjoy a white wine!
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