LABEL 12
LABEL 12
REGIS CAMUS & KONISHI
SAVORY AND SMOOTH
AT JUST 12% ABV, LABEL 12 REDEFINES WHAT ABV SAKE FEELS LIKE. THE NOSE OPENS WITH AN UNEXPECTED RICHNESS, SALTED CARAMEL MINGLING WITH SOMETHING DEEPER, ALMOST MINERAL. ON THE PALATE, THE SAKE UNFOLDS IN LAYERS: BRIGHT KUMQUAT CUTS THROUGH WITH CITRUS CLARITY, WHILE WHISPERS OF TOASTED ALMOND AND DARK CACAO ADD WARMTH AND COMPLEXITY. THE FINISH IS CLEAN YET LINGERING, SAVORY YET SOMEHOW SWEET, A PLAYFUL CONTRADICTION. JUNMAI 12 IS 25% LESS ALCOHOL AND 25% FEWER CALORIES THAN TRADITIONAL SAKE, BUT NOTHING ABOUT IT FEELS COMPROMISED. INSTEAD, IT FEELS LIBERATED, FREE TO EXPLORE FLAVOR WITHOUT THE WEIGHT, TO PAIR WITH EVERYTHING FROM OYSTERS TO CHOCOLATE, FROM SUMMER LUNCHES INTO JOYFUL AFTERNOONS.
CHARACTERISTICS
| Alcohol | 12% |
|---|---|
| Volume | 720ml |
| Category | Junmai |
| Taste Profile | Savory & smooth |
| Rice Polishing Ratio | 50–70% |
| Acidity | 1.7 |
| Sake Meter Value (SMV) | +2 |
TASTING NOTES
AROMA: SALTED CARAMEL, KUMQUAT, ALMOND, CACAO
TASTE: SAVORY AND MINERAL, ROUND ON THE PALATE WITH PLEASING PASTRY NOTES AND A BRIGHT FRESH FINISH
AROMA
VERY GENTLE NOSE OF HAY, BUTTERSCOTCH, NOUGAT, AND STEAMED RICE, ALONGSIDE SALTED CARAMEL, CACAO, KUMQUAT AND ALMOND.
TASTE
SALTED CARAMEL NOTES WITH A BRIGHT, FRESH FINISH. SMOOTH, LIGHT, AND COMPACT WITH SUBTLE YET COMPLEX FLAVORS SUCH AS PERSIMMON, APRICOT, CHICORY, DARK CHOCOLATE, AND CARAMEL. THERE IS A SLIGHT BITTERNESS IN THE FINISH, AND RICE-DRIVEN ELEMENTS EMERGE AS IT WARMS IN THE GLASS.
LIGHT-BODIED BUT RICH, ROUNDED AND SAVORY YET DRY WITH A BRIGHT MINERAL FINISH, WITH NOTES OF CREME BRULEE, MILK CHOCOLATE, COCONUT, CREAM, BANANA, AND STRAWBERRY. THIS WELL-BALANCED COMPOSITION DELIVERS A WONDERFULLY SAVORY FLAVOR WITH NUTTY NOTES THAT END IN A BRIGHT, FRESH FINISH.
PAIRINGS
TUNA TARTARE
SHRIMP COCKTAIL
RISOTTO
PIZZA MARGHERITA
HOW TO PROVIDE AND STORE
SERVE CHILLED IN A WINE GLASS.
STORE UPRIGHT IN A FRIDGE OR COOL AND DARK PLACE.
ENJOYABLE UP TO 4 WEEKS AFTER OPENING.
OUR BREWING PARTNER
- KONISHI
- ITAMI IS WHERE SAKE ITSELF WAS BORN, AND KONISHI HAVE BEEN BREWING THERE SINCE 1550. FIFTEEN GENERATIONS HAVE INHERITED AND REFINED A SINGLE VISION: TO PRESERVE THE ESSENCE OF THEIR CRAFT WHILE REINVENTING IT AS SOMETHING ENDLESSLY NEW. THIS PROUD HERITAGE IS REFLECTED IN THEIR SAKE, A LIQUID EMBODIMENT OF GRACE AND RIGOR. CENTURIES LATER, THEIR SPIRIT WAS REINTERPRETED BY REGIS CAMUS, WITH AN ASSEMBLAGE THAT BREATHES FRESH COMPLEXITY INTO THEIR TIME-HONOURED BREW. TRADITION DOESN’T NEED TO STAND STILL TO STAY TRUE.
AWARDS
OUR JOURNEY
THE REVOLUTION BEGAN IN 2016, WHEN FRENCH CELLAR MASTER RÉGIS CAMUS DISCOVERED SAKE'S UNTAPPED POTENTIAL. NOT AS TRADITION FROZEN IN TIME, BUT AS LIQUID POETRY
WAITING TO BE COMPOSED.
WHAT IF CHAMPAGNE'S ART OF ASSEMBLAGE COULD UNLOCK NEW HARMONIES IN JAPAN'S ANCIENT CRAFT? IF EAST AND WEST COULD CREATE SOMETHING NEITHER COULD ACHIEVE ALONE?
HEAVENSAKE WAS BORN FROM THIS CURIOSITY
BUILDING A BRIDGE BETWEEN CULTURES.
"PURE ELEVATION" SHARED ACROSS CONTINENTS.
REGIS CAMUS & KONISHI
Ships in 24h
Consumption of alcohol by persons under 21 is
prohibited by law.
- SHIPPING
- Please note that we may not be able to deliver on your specified date to certain areas, including remote islands. If you contact us outside of business hours to request changes to your order, we may not be able to deliver on the specified date.
- RETURNS & EXCHANGES
- If there are any issues such as leakage or damage, we will accept returns or exchanges within 7 days of delivery. Please check your item as soon as it arrives to ensure there are no defects.
FAQ
- WHY DOES LABEL 12 HAVE ONLY 12% ABV, AND IS IT A "LIGHTER" SAKE?
- Label 12 is intentionally crafted at 12% ABV — 25% less alcohol and fewer calories than traditional sake — without sacrificing complexity. It opens with salted caramel, kumquat, and almond, and delivers layered umami and a bright mineral finish. Freed from weight, not from character.
- WHAT DOES LABEL 12 TASTE LIKE?
- Nose: salted caramel, cacao, kumquat, and almond. Palate: savory and mineral, light-bodied but rich, with notes of dark chocolate, persimmon, and crème brûlée. A bright, fresh finish that lingers.
- WHO BREWED LABEL 12 AND WHAT IS THE STORY OF KONISHI?
- Konishi has been brewing in Itami — the birthplace of sake — since 1550. Fifteen generations of craftsmanship, reinvigorated by Régis Camus's assemblage. Tradition doesn't need to stand still to stay true.
- WHAT FOOD PAIRS BEST WITH LABEL 12?
- The most versatile label in the range: pairs beautifully with tuna tartare, shrimp cocktail, risotto, pizza margherita, oysters — and even chocolate. Perfect for casual occasions and summer lunches.
- IS LABEL 12 LOWER IN CALORIES THAN WINE OR OTHER SAKE?
- Yes. At 12% ABV, Label 12 contains approximately 25% fewer calories than traditional sake and is comparable to many wines. Quality and complexity with a lighter footprint.
- HOW LONG CAN I KEEP LABEL 12 AFTER OPENING?
- Store upright in the fridge — Label 12 stays fresh for up to 4 weeks after opening, the longest shelf life in the range alongside Label Azur.
